A diary, not a scoreboard.
Today's Fit started from a small, stubborn idea: getting dressed is one of the most personal things you do every day — so the app that remembers it should feel personal too.
Why we made it
Most style apps want an audience. They turn your outfit into a post, a rating, a number to chase. We wanted the opposite: a quiet, warm place to keep what you actually wore — the way you'd keep a journal. No likes to farm, no body to rate, no feed of strangers.
So the core of Today's Fit is a private diary. You snap one mirror selfie, and AI turns it into a polished fit card — a vibe name, the colour palette, the outfit formula. Over time that becomes a real picture of your style: what you reach for, what you forget, where you're heading.
What it does
- Daily ritual. One photo a day. The AI does the editorial work.
- Your closet, remembered. Every piece with its brand, wear count and cost-per-wear.
- Fit Wrapped. A weekly, Spotify-Wrapped-style recap of your week in clothes.
- See it on you. AI virtual try-on for saved fits, friends' looks, or new-in from real retailers.
- Friends you choose. An opt-in layer — share a fit only on the days you want to.
Everything you see in our screenshots — the people, the garments, the flat-lays — is AI-generated demo content. In the app, the photos are entirely your own.
How we think about it
Warm, editorial, and yours. Like a well-art-directed magazine that happens to live on your phone — serif headlines for the emotional moments, honest numbers for the practical ones, and your own photography doing the heavy lifting. Calm, tactile, grown-up.
Built for iPhone
Today's Fit is a native iOS app. Sign in with Apple, snap your first fit, and your diary starts the same day.